Investors

Invest in the Future of Hospitality Training

We’re turning hospitality’s biggest operational risk into its greatest competitive advantage.

ImmersiV XP is raising £450K (EIS eligible) to scale a VR-powered training platform built specifically for the hospitality industry.

This is commercially driven immersive training that solves a measurable, multi-billion-pound problem.

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Three smartphones displaying different app screens of ImmersiV XP Virtual Reality training for hospitality with a blue-themed interface, showing options for customer service scenarios, customer conflict reports, results, and stats.
A male hotel staff member in a white shirt and black tie holding folded linens in a hotel corridor.

The Problem: A £21bn Annual Industry Drain

The hospitality industry relies on good people.

And right now, that’s the problem.

  • £21bn lost annually due to staffing shortages

  • 42% of new starters leave within 30 days

  • Hotels are among the worst-rated sectors for customer service

  • Rising labour costs + falling loyalty = margin pressure

Hospitality isn’t short of talent or effort, but it is short of consistent capability under pressure.

Traditional training is passive.

Behaviour under pressure is unpredictable.

Attrition is expensive.

The industry is crying out for scalable, measurable behaviour change.

ImmersiV XP combines:

  • Immersive VR simulation

  • 6-minute real-world fail-safe scenarios

  • Gamified learning loops

  • Performance analytics linked to KPIs

  • SaaS subscription scalability

We measure:

  • Confidence increasing

  • Decision-making skills improving

  • Soft skills advancing

  • Behavioural change overall

  • Impact on business KPIs

The result:

  • 30% reduction in training costs

  • 25% improvement in staff retention

  • 15% increase in guest satisfaction

Aligned with our 3-year GTM projections

The Solution: Immersive, Measurable Behavioural Training

Two people, a man and a woman, wearing virtual reality headsets inside a hotel near a large window, with cars parked outside.
  • Digital interface at a hotel reception with chat bubbles displaying a welcome message, a person standing behind a counter, and indoor decor including a plant and large windows.

    Hospitality isn't predictable

  • ImmersiV XP hospitality training in action

    No disruption. No complexity.

  • Immeriv XP app on your phone

    Not another LMS. Not another video course.

  • Smartphone screen displaying incident reporting app with due date of 7 days, 5 XP, and a section labeled Silver Service, with icons for home, analytics, reports, repeat, and user profile.

    Your competitors train. You prepare.

Two women are standing and looking through ImmersiV XP virtual reality headsets inside a cozy, well-decorated hotel with wooden floors, patterned wallpaper, and natural light coming through large windows.

Why now?

Three forces have aligned:

  1. Recruitment & retention crisis

  2. Budget pressure demanding ROI

  3. VR technology maturity in enterprise learning

VR in hospitality is no longer experimental.

Global brands have already proven their impact:

  • 70% reduction in complaints (Best Western)

  • 87% behavioural change post VR empathy training (Hilton)

But here’s the difference:

ImmersiV XP isn’t just Virtual Reality.

It’s VR + hospitality commercial expertise + measurable KPI integration.

Market Opportunity

A modern restaurant with large windows, wooden pendant lights, and blue chairs. A waitress is setting a table with glasses and a vase with pink flowers, with a view of a marina outside.

  • £5.5T Global Hospitality Market

  • £22.97bn UK Hotel Market

  • Targeting 5% UK market share (494 hotels) within 3 years

Year 5 projection:

  • £6.9m ARR

  • LTV £20k per client

  • 6-month CAC payback

Enterprise SaaS model with recurring revenue.

Scalable. Repeatable. Expandable.

Future expansion: leisure, retail, healthcare, any customer-facing environment.

Revenue Model

Person using a stylus on a digital tablet with financial charts and graphs, surrounded by printed reports, calculator, and a laptop.

Subscription SaaS including headset:

  • Essential – £50 per user/month

  • Professional – £80 per user/month

  • Enterprise – £110 per user/month

Custom Enterprise solutions negotiable.

Additional revenue streams:

  • White label

  • Headset rental

  • Licensing

  • Custom integrations

Meet the Team

  • A woman smiling and sitting on a wooden post by a body of water with mountains in the background, dressed in a gray blazer, black scarf, and black skirt.

    Alison Magee-Barker

    FOUNDER & CEO

    With over 30 years at the forefront of hospitality leadership, delivering transformation across award-winning venues, driving significant commercial growth, and building high-performing teams. First-hand experience of the pressure, pace, and unpredictability of the industry now underpins ImmersiV XP - redefining how hospitality teams learn, perform, and deliver results.

  • Simon Benson

    Simon Benson

    CTO

    Pioneering stereoscopic 3D console gaming & founding the PlayStation VR project.

  • A woman with long, wavy red hair is sitting on a chair outdoors in front of a stone wall. She is smiling, wearing a yellow blazer over a black top, and grey jeans, with her hands clasped on her knee.

    Michelle McClure

    FRACTIONAL CMO

    Data driven strategic marketing leader and mentor with over 16 years of experience in direct to consumer and B2B marketing

  • Alexa Benson

    Alexa Benson

    TRAINING & LINGUISTICS SPECIALIST

    Education Consultant with 15+ years’ experience in programme management, curriculum development, and quality assurance, holding an MA in TESOL. Supports multi-sector organisations with accreditation and delivers professional development and training initiatives.

  • Gwen Backhouse

    Gwen Backhouse

    DIGITAL & TECH SUPPORT

    National award-winning Virtual Assistant with 11+ years of supporting businesses with expert admin and secretarial services. Extensive cross-sector experience and a focus on seamless, tailored business support.

  • Emma Henderson ImmersiV XP

    Emma Henderson

    BUSINESS DEVELOPMENT

    Experienced business owner and HR professional with a strong background in hospitality operations, team management, and compliance. Combines hands-on leadership with solid administrative and people management skills.

  • Cyber Infrastructure (CIS)

    Cyber Infrastructure (CIS)

    DEVELOPMENT SUPPORT TEAM

    Cyber Infrastructure (CIS) is an established technology services company, founded in 2003, delivering application development and IT consulting to clients worldwide.

Two people wearing virtual reality headsets, sitting indoors near a window, with the woman smiling and the man looking downward.

The future of VR (and why it matters now)

The future of VR in business is enterprise learning: safer practices, stronger retention, faster onboarding, and improved decision-making.

Hospitality has been behind because training has been built as theory.

We’re changing that, so your team can deliver guest excellence repeatedly, not occasionally.

Alison Magee Barker - A woman in a gray blazer and scarf sitting on a wooden post near a body of water with mountains in the background, smiling.

The Founder: Industry Credibility Meets Commercial Results

Alison Magee-Barker.

30+ years in hospitality

Track record of adding 6 figures within 6 months in client businesses

Investors back founders.

Alison is not a tech tourist.

She has:

  • Lived operational pain

  • Delivered measurable commercial growth

  • Built award-winning venues

  • Self-funded significantly before raising

This is industry-built innovation rather than outsourced theory.

Learn About ImmersiV XP

VR-powered Immersive Training

Built for the hospitality industry.

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